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John Danenbarger
Everyone should understand the value of effective quality content when it comes to Internet Marketing. But what defines effective content? The biggest mistake I see is the lack of understanding by the website owner of how the visitor will preceive the product or service.
Rule Number One: Look at your website from an outsider's viewpoint.
If you are offering quality services and products to your customers, you are doing them a favor. When you know you are providing this to your customers, it will be reflected in your site content both in words and in tone.
Your content should inform your customers of the following:
• What products and services you offer in a clear and concise phrase
• How these products and services will benefit the customer
• Write a call-to-action from the customer
Most website owners take time to make sure their Home page is perfect for attracting and retaining visitors, but often the internal pages of a website are not given the same attention when building a website.
This can be a real problem for your marketing. Not all visitors enter your website through your Home page. Check your statistics and you may be surprised to learn that a lot of traffic enters your site through the internal pages. Think about it. These visitors never even may look at your wonderful Home page. This makes it important that every page of your website be developed with the same intensity as you provided for your Home page.
Every page of your website should let visitors know what you and your website are about. This can be accomplished with an opening sentence such as, “My Company offers quality ink cartridges at wholesale prices." Every visitor to a page with this at the top will know what you are all about. A concise statement about what you offer the benefits to your visitor will make a difference in your conversion rates.
Your website pages should have a call-to-action even if it is as simple as a purchase button. To sum it up, look at your text as a prospect would, tell your prospect concisely what you do, and make sure the action they need to take is as simple as possible.
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