Digital Marketing Consultant

The development of your website is the first step in your online Digital and Internet Marketing campaign efforts.   Remember it is only the first step, not the only step.   To be successful, you will need to position your website to attain good ranking by the search engines and more specifically Google.

The guy speaking in the video below may seem like a clown, but you can bet your business on his marketing knowledge:

Search Engine Optimization (SEO) is developing the strategies to attain better ranking on the search engines.   There are SEO tips available to assist in a successful online campaign.

If you are using a new web domain, it will take some time to get recognition from the search engines.  Using an existing web domain can help obtain higher rankings quicker by the search engines.  It is also helpful if the domain name carries some of the keywords for your niche.   A fair amount of thought should be given to selecting your domain name.  Finding an available one is another story.

The most effective SEO is built with both the search engines and the reader in mind.  You will want to select keywords that are relevant to the type of searches your target market will be using to search the web.   This is a complex process and the service of an expert in this area can prove to be very beneficial.

The importance of keywords for the search engines, the reader and search engine spiders cannot be overlooked.   Several tools are available to help in keyword research and selection:

•    Wordtracker
•    Keyword Discovery
•    Google’s keyword tool

There are other resources and tools available to assist you in developing effective keywords for your specific niche.

These are just a few of the major consideration required to attain the best search engine rankings for your website.   An SEO company has the expertise to assist you in your Digital and Internet Marketing campaign efforts and obtain favorable rankings in a short time and will likely pay for itself many times over.

A lot of individuals (and too many businesses) focus on just the aspect of building a great website.  While that is of importance, businesses should have a business plan and design for internet marketing.   Internet marketing is a unique form of marketing designed to effectively market your business in the digital world of the Internet and Telecoms.

Effective internet marketing tools

A tool to help identify phrases based upon a keyword (or ten) used by people searching the internet for your products and services is one of the most important internet marketing tools you can utilize.   Wordtracker is one of these tools.

This tool will provide assistance in determining the traffic or market for a product or service.  This tool will also help you effectively identify a niche and specific products in a niche that will provide you with the best opportunity of attracting specifically interested customers and of making some real money.

But what about non-English key words?  Or even different cultures in the same language?  There are so many tools that can aid in your battle to optimize your business website that each one of these tools could be an article in itself and would cost you a fortune.  But one tool has great power...article directories.

Article directories are another great Internet marketing tool that can kick start your online business.  Notice we said article directories because there are an incredible number of directories available.

Obtaining free traffic to your website is essential to making your website become a profitable weapon.  One of the most effective ways to attract free traffic is to exchange or trade links with other internet businesses.  It can take some time to build up sufficient links to attract a fair amount of traffic and increase your search engine rankings.  The use of article directories can accomplish link building in a very short amount of time.  

How do the article directories work?

1. You write or have a high quality content article written that is relevant to your website.
2. You submit the article to one of the many article directories.
3. Webmasters worldwide look to these directories for website content.  

As your article is selected for their use, your name associated with the article is then published on their website.  In the author area of the article, you can provide links to your site and these will be published on the website of those using your article.   One article can generate between 50-2000 links for your website. 

Do you think this is much better (with a lot less effort) than what you can obtain by trading links?

Other ideas?  See our Wisdom Book.

Several companies sell variations of keyword research including Google, Yahoo Advertising (used to be Overture), Wordtracker, and several others.

I have found a product which I thought I should point out as its price is so reasonable compared to other programs.  It is called Advanced Web Ranking.  I like it because there are several ways to use it depending on what results you request.  I will be skipping considerable detail as this program does so much more than I can possibly write about here

Once use is to find the keywords that relate to keywords that you want to use, meaning you define the subject and look for related subjects.  Google does this in Google Suggest, as do Yahoo Advertising and Wordtracker in similar functions.  Impressively, Advanced Web Ranking uses all the search engines that you choose to use in any language you choose in the geography you choose.

As I write, I am running a process in Advanced Web Ranking called Import Keywords from Multiple Website Pages.  This allows me to do two things: 
1) I can see what other websites are using for keywords so that I may get ideas of what to use, and
2) I can check on my own website to see if I am using the right keywords on the right pages.

And the result?  Complete shock!  Seeing how poorly the titles of the pages and the key words do not match is very enlightening.  They need to hang together and to make it easy for the search engines to say “Here’s a good page to show the searcher.”

Note: As a disclaimer, I should tell you that the company has offered the software to me for review.  I have not had time to use the software over any longer period of time, so I may have missed something.  And this software tool is only a help in the beginning for making a business website a powerful selling tool.  For more information, see our Wisdom Book.