Digital Marketing Consultant

Building a website is not difficult.  Attracting traffic is difficult, but making sure your site sells effectively can be more challenging.

The number of online business owners that do not pay attention to their website statistics is concerning.   The statistics provide valuable information about the traffic to your site.   You can find out who the traffic is, where they come from, and how they connected to your site.   Without this valuable information a business owner is only making a guess about their sites effectiveness for sales.

Providing easy solutions for your visitors improves your site selling ability.   Review your site to see how difficult it is to locate and purchase products.  If you find you have to click through several pages to get the product located and purchased, you will want to make adjustments to your site to make the process simpler.

Do your advertisements link to your home page?   Advertisements for products or services should link directly to the specific service or product page rather than the home page. 

Check for the load time of your site.  You want the load time to be as minimal as possible.  Not all customers are going to have high speed Internet, so you will need to test the loading time for even a 56K modem.  Remember sites with lots of graphics tend to take much longer to load than site with fewer graphics.  What will it matter how cool your site looks if you never get the visitor because it takes to long to load the site.

These are just a few basic checks for finding out how your site sells.  Making the recommended adjustments can lead to your successful online business.  But it may not be enough.  Our free wisdom book will give you much more detail.

When you think of a smooth landing, I am sure you immediately think that is what you want all your airplane landings to be.  The importance of a smooth landing page for your products goes without question. But the landing page is key to your success in getting visitors to act.

The landing page is the web page inviting your online visitors to take action as they search for information that is relevant to their interest.  Some businesses use separate landing pages and others will use their home page as their landing page.  Is setting your landing page to be your home page a good or bad idea?

Landing pages are simply web pages where visitors are invited to land when it comes to the search on the Internet, or whenever the ad on the Internet.

Many people make the mistake of making its home page on the Internet as the landing page for their ads. If your home page has a call-to-action that relates to the key search terms, then maybe the home page is the right landing page, but not often.

When designing a landing page, your landing page must be relevant to the keywords and content that you placed on your ad. It is also important that the landing page asks your visitor to take action, which is to buy your product, fill in a form, download something, or call.

A final word

Do not get us wrong.  It is not enough for you just to have a landing page; it must be a great landing page!  Landing pages have a certain design which you can study in our free wisdom book.

In today’s economy everyone is looking for ways to increase their income.  Internet or Digital Marketing is a great income stream potential.  Whether it be your main source of income or a secondary income source, Internet marketing income offers a lot of advantage.

Shoppers via the internet are not limited to traditional stores hours.  Internet marketing allows for shoppers to visit your online business at any hour of the day.  

There are literally no geographic barriers to where you area market could be located.   The Internet has opened wide the information highway for potential customers to access your site from almost any location of the world.  This alone provides for an endless supply of customers.

Regardless of the size of your online business, you can obtain the advantages of increased traffic flow to your website on the Internet.   There are a lot of tools available to assist you in monitoring your business, understanding your customer base, increasing traffic to your business, and focusing on your target market.  

Obtaining a substantial income stream on the internet has not been easier at any time than it is today.  Build a website that is user and search engine friendly, place quality content on your website, start a blog, incorporate article marketing strategies with effective keyword strategy and watch your income steadily increase.

Gain an income advantage by offering products and services to the multitudes of online shoppers.  Make sure your website is visible with high ranking by seeking the assistance of an SEO expert.   Using an expert can provide quality results and save you a lot of time.

Explore our wisdom book for ideas.

Traffic is of utmost importance in a successful internet marketing business.  It is not so different than it is for a tradition business offline.   A store built on  the corner of a major intersection will usually do better than a business located down a vacant alley.  Let’s take a look at the top methods to drive website traffic.

SEO

It is no secret that SEO (search engine optimization) is one of the best methods to get traffic to your online business.  In fact SEO should be instituted even before your website is designed. 

SEO should be woven into all fibers of your online business.  

SEO is the most effective way to get the attention of the search engines which is used for internet searches by your potential customers.   Understanding keywords and how to effectively use these keywords in content, blog posts, is a vital part of SEO.  

Keyword density is critical to find favor with the search engines and is part of setting up a "perfect page." 

An SEO consultant or expert can provide website optimization for your website.

Once you get traffic to your site you will want to turn the visitors to customers.  This process is referred to as converting or conversion.  Not all visitors will be from your target market but if the SEO is done properly the majority of your visitors will have been searching for your particular niche.

One of the best ways to convert a visitor to a customer is to make sure the services and products you offer are easy to locate and are easy to purchase.  Your site needs a conversion architecture.  A lot of conversions never occur simply because there are too many steps or clicks involved in completing the process.  

Providing incentives to encourage a visitor to make a purchase is another successful tactic that can be utilized. 

Provide content that gives the visitor valuable information (to build credibility) can also improve the conversion rate for your website.

So many factors are involved in SEO.  A serious overview of what is necessary can be found in our Wisdom Book.