Digital Marketing Consultant

Digital Marketing also called Internet Marketing has the purpose to promote your products and services to influence your online customers.  Involving Digital Marketing strategies in your business strategies is not enough; to be successful, having smart marketing is even more important.  Smart marketing is not just about ranking; it’s about phone calls, mailings, socializing, interacting, and connecting etc.  In short, you must have traffic. 

To be even more specific, it is about the right type of traffic.  Of course, Digital Marketing can provide all such advantages through its digital tools - SEO, Google AdWords, Social Media, email marketing to name a few.  Hence, it is true that Digital Marketing can be smart marketing.

Digital Marketing has emerged from the Internet and has had a very profound impact on all businesses.  As you have millions of users who are dependent on the Internet, Digital Marketing is the way to get to such a vast crowd without spending an arm and a leg.  Digital Marketing focuses on customer relationships, shopping benefits, products, and service information, and almost anything that you can relate to your business.  Digital Marketing if made a serious part of your business will lead your business to new levels by generating awareness of your products. 

Digital Marketing is a never ending chain.  This means that if you are able to positively influence a single customer, he will promote your business to another and the chain goes on.  So, are you ready to make Digital Marketing part of your business plan?  Then it’s time you should know what Internet Marketing is offering:

• Encouraging thousands of people to take interest in your website
• Making people aware of your business (products and services that you offer)
• Establishing your brand image and your business reputation
• Keeping friends updated on the forums of their choice
• Capturing free traffic

Hence, to reach a wider demographic and to benefit from all the above-mentioned advantages, you must let the Internet Marketing power work for your business.  Why?

Reason 1

Digital Marketing is already successful for many businesses.  This means it is a proven strategy which goes beyond personal promotion.  More importantly, it is not just for corporate or well-structured businesses, but any size business to take advantage of its unlimited opportunities.

Reason 2

You can have Digital Marketing strategies that your customers are looking for.  This means you are providing your current and potential customers with information they need on the forums they want.  For example you can know if your website analysis shows that most of your web traffic is diverted from a Social Media network like Facebook, you can market on such forums in the future. 

Reason 3

None of your customers need to remain unattended.  This is the best thing about Digital Marketing as there are various ways to maintain your target audience and communicate with customers. 

Conversions do not always occur immediately following delivery of marketing materials to your target market.  So what can you do to improve the odds of a conversion later?

Follow up is an important step in the marketing process.   Following up using email or the various social media sites can provide you with some important pieces of information.  

Some of the sites offer free tools that can provide you with additional social data.  Remember the more information you have about your target market the more successful your campaign strategies will be when they are built around the needs of your market.

Knowing the behaviors of your target market as they engage with your website can provide a great insight as to the types of marketing campaigns, products, and services that will be most effective and provide the highest conversion rate over time.

The most effective marketing campaign will be flexible, easily accommodating changes that will allow your marketing efforts to stay aligned with your target markets changing behaviors and needs.

Staying in tune with the needs and desires of your market is essential to keeping your marketing campaign in front of your target market.  One of the most effective ways to accomplish this is to provide prompt follow up using email and social media platforms as a communication tool.

Follow up is an important aspect of your overall marketing strategy and should not be overlooked in each phase of the marketing plan. Because it is a full-time job to stay on top of this jungle of on-line marketing, talk to us about how to do it effectively.

Google Analytics serves as a portal to the inner workings of your website.   Google Analytics provide more than surface information about your website. Understanding these statistics provides the opportunity to improve your marketability.

There are some key stats which provide insight into how well your website is performing when it comes to Internet marketing.   Some questions you should ask include:
•    Is my website traffic, increasing, decreasing, or holding its own?
•    Is my website of value to visitors?
•    Where do my visitors come from and who are they?
•    What are my most popular pages?
•    What are the exit pages on my site?
•    What are the forces driving traffic to my website?
•    Do other websites drive traffic to my site?
•    What are the keywords that are most effective in driving traffic to my website?

By looking at the page view average along with the time visitors remain on your site, you can identify if your website is providing meaningful information for visitors.  

Using map overlay and new visitor stats will allow you to know if your traffic growth is from returning visitors or new visitors.

Look at the stats showing the pages visited most repeatedly.  Make sure you provide the best quality content on these pages and incorporate attention grabbers on these pages.

Pages with the most exits by visitors should be reviewed.  If they are clicking an outbound link and that is what you want them to do, then this indicates your system is working.  On the other hand, if you don’t want them to exit this page, perhaps you should look at making the link open in a new tab or window, or simply removing the link and providing high quality content on that particular page.

Paying attention to which traffic sources are providing the most traffic can be beneficial to reduce cost of ineffective ad campaigns.  These dollars could be best spent in a more effective traffic building campaign.

A close review of keyword effectiveness can help you build quality content built upon the most effective keywords. 

I realize that this is general information.  If you want to really understand, go to our wisdom book.

Traffic is of utmost importance in a successful internet marketing business.  It is not so different than it is for a tradition business offline.   A store built on  the corner of a major intersection will usually do better than a business located down a vacant alley.  Let’s take a look at the top methods to drive website traffic.

SEO

It is no secret that SEO (search engine optimization) is one of the best methods to get traffic to your online business.  In fact SEO should be instituted even before your website is designed. 

SEO should be woven into all fibers of your online business.  

SEO is the most effective way to get the attention of the search engines which is used for internet searches by your potential customers.   Understanding keywords and how to effectively use these keywords in content, blog posts, is a vital part of SEO.  

Keyword density is critical to find favor with the search engines and is part of setting up a "perfect page." 

An SEO consultant or expert can provide website optimization for your website.

Once you get traffic to your site you will want to turn the visitors to customers.  This process is referred to as converting or conversion.  Not all visitors will be from your target market but if the SEO is done properly the majority of your visitors will have been searching for your particular niche.

One of the best ways to convert a visitor to a customer is to make sure the services and products you offer are easy to locate and are easy to purchase.  Your site needs a conversion architecture.  A lot of conversions never occur simply because there are too many steps or clicks involved in completing the process.  

Providing incentives to encourage a visitor to make a purchase is another successful tactic that can be utilized. 

Provide content that gives the visitor valuable information (to build credibility) can also improve the conversion rate for your website.

So many factors are involved in SEO.  A serious overview of what is necessary can be found in our Wisdom Book.

In order to know which methods of advertising are most successful in our business, you need to track traffic.   Where is your traffic coming from?   Which method of advertisement is driving the most traffic to your website?

There will be some advertisements which will need to be trashed, while others that are successful will need to continue.   Traffic stats are rather robust in the amount of information they provide.  They can provide traffic by day, time, and even pages visited. 

This information allows you to determine the time you have the most visitors and which pages are the most accessed.  The knowledge of which advertisements are the most successful can save you money in advertising.  You can remove advertisements that are not working rather than wasting money on ineffective advertisement.

Your traffic statistics will also inform you of sites that are carrying the link to your website that of which you may not be aware.  This is a good thing, since it is basically free advertisement to your site.  By being able to identify the sites that have links into your site, you can send an email of appreciation to the website owner.

Traffic statics will also help you to identify products that may not be selling but are getting traffic.  With this information, you can look at making updates around those products or perhaps offering specials to get sales for the products from the traffic.

As a business owner, you need to take the time on a monthly basis to review the traffic statistics for your website.  You should review sites that are sending traffic to your website to see if any feedback is being left regarding your business.  Always follow up with any complaints and seek to provide a solution and resolution to the problem.

Tracking traffic to your website will provide you information about search engine ranking. You can even see what words visitors entered into the search engine for their search.

Buntly?  If you don't analyze your website traffic, all else you do is a waste of time.  If you need clarification, look up information in the back of this book.