Digital Marketing Consultant

Video Takes Over

There is also evidence that use of video correlates with customer satisfaction. According to recent research by ForeSee Results, etailers making extensive use of video were among the top-rated in customer satisfaction during the 2010 holiday shopping season. Ranked one, two, and three, Amazon, Netflix, and QVC all rely heavily on video to market and sell their wares.

An independent survey commissioned by Limelight Networks supports the idea that video is important to online shoppers. According to survey results, video product demonstrations and video reviews from customers were listed as extremely or very important features by 46% of survey respondents who reported making personal online purchases more than once a month. And of those listing video as important, a significant percentage said they spent more than $300, and up to $1,000 annually in select online shopping categories, with travel, clothing, and electronics generating the highest correlation between video importance and higher annual spend.

Put briefly, video is an important feature to many of the consumers who spend a larger amount of money online. This makes video a useful tool in wooing top shoppers.

After you read the information above, I want you to know that at http://bit.ly/jYxlNZ you will see a forceful example of what is happening with etail.

It seems everything has gone digital from TV channels to content material.  Internet users have a seemingly endless supply of expert resources awaiting their beckoning call.

Digital Media has proven to be a leader in marketing new products and services.  It is estimated that 90% of buyers first study companies and products online.

Digital Marketing has recently outpaced printed advertisements.    Digital Marketing offers many more avenues to market your product and services.  The continuing growth of Digital Marketing has been further enhanced with the utilization of mobile technology.

The growth of Digital Marketing has attracted competitors across the globe.  Digital Marketing has expanded in recent time to utilize various media sources including those that connect with mobile media sources.  Iphones and Ipads are opening new doors for marketing products and services using HTML5 code.

Video has also become a staple product in use along with other venues for marketing products and services.   Assigning the best keywords to the video presentation is critical for your online success. 

Digital Marketing has opened new doors for your business success.  Combine it with video marketing and you have a winning team for success.   The advantage of video marketing is that you can review the benefits and features of your products and services by way of video. 

Prospective customers can then access this information and make a request for an agent visit.
Our world today is centered on immediate access to information, products, and services.  To get the attention of your target market, you must be willing to step outside of the old box and make an attempt to connect with your target market.  

Internet Marketing without use of video is like having a car and failing to put gas into it.  Get your business to where you want it to go by connecting with your target market by way of video and mobile marketing opportunities.

We have found that marketing is a full-time consulting job.  Contact us to decide where and how to start.

Most successful website owners agree that having a blog is a necessity for building traffic to your website.   The most effective blogs are generally simple blogs that connect directly with your readers or visitors.

Creating and maintaining a blog does not have to be rocket science.  Simply tell your own story and share your own expertise.  For the most interesting blog, you also should be willing to share your journey to success.   Presenting yourself has a natural way of bringing your blog to life. 

Nothing is more valuable than life’s experiences, and sharing your experiences provides for true and tried solutions to problems which will lead to success.

Another benefit of breaking down topics for your blog post into smaller portions is that you will have several days of blog material on a general topic.

You can add a little creativity to your blog post by using videos.  A video helps to gain attention to your blog by making a visual appeal to your audience.   The variety also helps build attraction and keeps your visitors interested.   Demonstration videos are excellent additions to your blog.

A personal video which serves as a direct connection with your audience is a real winner.

A blog is created to help you increase traffic and conversions which equates to sales and revenue.  An opt-in box should be included with your blog.  There is not much in the world today that is free, but with an opt-in box on your blog you will discover you have access to free leads.

So what are you waiting for?  Build traffic by creating a blog.

Youtube exploded the video market on the Internet.  Business Marketers have developed thousands of videos specifically for traffic generation.  There are some great tips on how to convert traffic with Internet Marketing using videos to promote business.

The title of the video should include the main keyword.  This is of utmost importance to generate the traffic for your keyword. The video requires your own video channel and optimization. 

Perhaps you have thought making the video was the most important aspect of marketing.  But the truth is that much more than just making the video must be done, such as promoting your video on the Internet.   You can distribute your video across the web by using the services of a video distribution company.  If you have plenty of time on your hands, you could also distribute it yourself. Using a video distributing company will allow your video to be placed on a large variety of sites increasing traffic rather quickly.  Traffic Gevser is an excellent distributing service to use for this purpose.  Tubemogul is another service you could consider using also.

A lot of website owners have only used Youtube, but only using Youtube will not create the amount of traffic needed to be worthwhile. 

You can also use your own site or even your blog to host your video.  Adding videos to your website or blog is a sure way to increase traffic to your website.  Self hosting your video can be most beneficial from several different aspects.  
1.     More control of the video
2.    The combination of your blog and video creates success for your products, services and information.

Video marketing is a type of power tool in the hands of the Internet Marketer.  Building a library of applicable videos for your website will generate more traffic to your site.

It is important to keep your videos current and polished.  You should also develop the videos around your niche in the marketplace.

You can see how to do this well in our wisdom book.

Video has made a lasting and prominent presence on the Internet.  There is no doubt that a website utilizing the power of video will experience higher conversion rates than those that do not have video in their Internet marketing tool box.   But the question is, have you applied search engine optimization to your video?

•    Use video that is relevant to your line of business
•    Use a catchy title for your video
•    Optimize the video for your keywords.  The video should be tagged with relevant and important keywords
•    Provide relevant content on the webpage around the video for the benefit of the search engines.
•    Limit the video to be under 5 minutes.  The purpose of the video is to gain the interest of your visitor and lead them to contact you.  If you absolutely feel you need more than 5 minutes consider breaking it up into more than one video.
•    Create a video sitemap on the line of what is on your website.  The anchor text links should include keywords for search engine indexing.
•    Professionally brand the videos on your site.
•    Build links to your video for optimization.
•    Create you own channel and implement video syndication for your videos and submit to RSS for building traffic.

Providing search engine optimization is similar to search engine optimization for your website.  If it is good for your website, it is probably going to be good for your video marketing strategy.

A video that is focused with search engine optimization using the techniques above can provide the leverage your online business needs to put you ahead of the competition.   It is not only important to use all of the internet marketing tools available but to use the tools properly for the best advantage.  

Video marketing can give your internet marketing business the edge and higher ranking on the search engines.   This will increase traffic to your website.   This marketing tool works for virtually any type of business online without regard to size of business or whether it is nonprofit or for profit.

Strange as it may sound when it comes to video marketing, the one thing you should not focus on is the video

So if you are not focusing on the video what should you focus on?

•    Keywords
•    Video Title that is keyword sensitive

The message you want your video to deliver should be keyword sensitive to your market.   If you already have a good solid article marketing campaign in place, it will be relatively easy for you to implement a video marketing campaign using the same keywords or phrases.

One additional search you can do in establishing keywords for your video is to search both Google and YouTube for keywords that your competitors are using in their video campaigns.

The title of your video should also be keyword enriched similar to article titles.  To get the best ranking from Google, your keywords should be used within the first 66 characters of your video.  An effective video is usually between 1-3 minutes in length, although training videos may be as long as 10 minutes.  It should be noted both Google and YouTUbe have a time limit of 10 minutes for videos. 

Video publishing should is not expensive as there are multiple free sites available for video publishing online such as YouTube and Google.  Windows Movie Maker or imovie maker for MAC can make editing a breeze and inexpensive, but beware.  If your talent is lacking, your videos will be lacking talent and, thus, may not have the effect you had anticipated.

If you want more information about how to make your business work on line, see our Wisdom Book.

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John Danenbarger

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