Digital Marketing Consultant

Generic Solution

By taking full advantage of Search Engine and Social Media Optimization you are able to reinforce your website or brand presence on popular search engines without paying extra for it. Here are some steps you can take to optimize your website organically:

• Content Marketing. A resource website should have articles related to the product or service that you are offering. Websites that contain 100 pages of content or more are likely to achieve higher rankings in search engines and increase your website’s ability to be found for long-tail keyword searches.
• Create Incoming Links. Link building and link popularity is important for all websites. Link popularity refers to the amount of text links that lead to your website from other sites and is the single most important factor that a search engine algorithm considers when ranking a web page.

Effective link building is achieved by blogging on a regular basis, submitting your websites to online classifieds/directories and by taking advantage of the many social media platforms that are available – Twitter, Facebook, LinkedIn etc.

Combine SEO with SMO. Brand your name with social media marketing. Websites like Facebook, YouTube, MySpace and Twitter can be leveraged effectively to grow your business. By spreading your content over social media channels your website will gain many more search engine positions.

Work with WSI to make Sure You Appear on Google

Developing a search engine optimization game plan is the key to the success of your website. It takes careful keyword research which is an activity that can take many hours followed by carefully sorting them into specific product or service silos to ensure creating relevant content that will attract targeted “long tail” searches.

Let WSI help you by creating the optimal website content blueprint to ensure a successful “lead generating” website. With our proprietary WSI Power Search software, we can quickly identify and obtain creative content ideas that will develop your website into a resource website that will establish your credibility as an expert in your industry. Let WSI become your Internet marketing lead generation partner.

Why is Social Media Marketing Important?

Up until now we’ve heard that content is king. This is even more important as one can now place your content on many social media sites as well.

Content Marketing now moves to video, slideshows, blogs and networking sites like LinkedIn and Facebook. So many more places for people to find your company and brand.

But with the popularity of Social media networking sites, like forums, Facebook and LinkedIn, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business.

Generating Leads Online

Lead generation for most businesses is possible on the Internet. You will be surprised what good relevant content can do for website visibility and lead generation. You will be seen as a resource website and this builds credibility which in turn creates confidence for the visitor to engage with your company.

The Solution

The solution is to think creatively about the types of content you should upload to your website. One of the best ways to come up with content ideas is to do some research and identify other keywords that would help you with writing relevant content.

This is where Search Engine Optimization comes into its own.  It is used to increase your website’s search engine rankings so users can find your products or services easily.

With the addition of Social Media Optimization you can dramatically increase the number of search engine rankings you list in, which in turn will drive more targeted traffic to your website.

So From Where Do We Get Valuable Links?

Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you.

Many webmasters soon realized that external links would get their website ranked well and that is when they started to use techniques that are seen or termed as Black Hat SEO. A term used when one engages in activities that try to manipulate the search engine rankings.

The objective with link building is to get links back to your website using your “product keyword” or variable thereof in the link text. This is seen as a valuable link and not easily manipulated.

Links can be created by the following link building strategies:

• Blog posts that promote, discuss or compare products
• Article marketing – where one writes product related articles and submits to Article Websites where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website.
• Reciprocal links from other industry related websites. Where webmasters agree to swap links with one other using requested valuable link text.

Where Does Social Media Marketing Fit In?

Social Media could mean many things to us especially if one is not familiar with the term.  Social media could be looked at in the following categories:

• Social media advertising – using paid text or banner ads on sites like Facebook. These ads allow you to target your market based on their demographics
• Social media book marking – Sites like Digg and Stumbleupon provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy
• Social media optimization – upload your videos to Youtube and optimize them using product related keywords and you stand the chance of getting on Google’s first page for your related keywords. By posting optimized content on websites like Craigslist & Yahoo Answers (or it's successor), one can get ranked for related keywords in a short space of time.
• Social media networking – many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like LinkedIn provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.