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John Danenbarger
So From Where Do We Get Valuable Links?
Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you.
Many webmasters soon realized that external links would get their website ranked well and that is when they started to use techniques that are seen or termed as Black Hat SEO. A term used when one engages in activities that try to manipulate the search engine rankings.
The objective with link building is to get links back to your website using your “product keyword” or variable thereof in the link text. This is seen as a valuable link and not easily manipulated.Links can be created by the following link building strategies:
- Blog posts that promote, discuss or compare products
- Article marketing – where one writes product related articles and submits to Article Websites where webmasters can use your article on their websites. The rule is that they cannot change your content and must leave the authors signature where links are pointed back to your website.
- Reciprocal links from other industry related websites. Where webmasters agree to swap links with one other using requested valuable link text.
Where Does Social Media Marketing Fit In?
Social Media could mean many things to us especially if one is not familiar with the term. Social media could be looked at in the following categories:
- Social media advertising – using paid text or banner ads on sites like Facebook. These ads allow you to target your market based on their demographics
- Social media book marking – Sites like Digg and Stumbleupon provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy
- Social media optimization – upload your videos to Youtube and optimize them using product related keywords and you stand the chance of getting on Google’s first page for your related keywords. By posting optimized content on websites like Craigslist & Yahoo Answers (or it's successor), one can get ranked for related keywords in a short space of time.
- Social media networking – many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like LinkedIn provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.
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