Digital Marketing Consultant

Enough cannot be said about the importance of writing articles for search engine optimization.

But the difficulty often is having the time to write articles that are effective.  But there is an innovative way to accomplish this task and save you some time.

One of the most effective methods of traffic generation for a website is writing effective content articles and submitting them to the article depositories.    Others pick up your articles from the article depositories and publish your information on their website agreeing to mention your website and link the article back to your website at the bottom of the article.  You now have just obtained great website

As you start to write articles, you will quickly realize that writing articles to promote your website takes a considerable amount of effort and time.
But don’t throw up your hands too quickly; there is a way to get high quality content articles for your website without all the work and effort.  The secret to accomplishing this is to use freelance writers to do this job for you.  You can find freelancers eager to provide quality writing for your niche.

Many freelancers work part time just for some extra money and some others have made freelance writing their livelihood.   Freelance writers are available from all walks of life, levels of expertise, and from countries all over the world.  Connecting with these freelancers is easily done online.  I have found the best website to find such talent in any language is Elance.com.

I highly recommend that you request and pay for a few trial articles to determine the quality of the writer before establishing your article writing work with a freelancer. 

Having a quality freelance writer provide you with high quality content articles will save your both time and effort.  Be sure to read the work carefully for errors and try to personalize it with your touch.  Outsourcing your writing will mean you have more time to work on other important facets of your business.

Blogging correctly (and linking your blog to your website the right way) is probably THE most important marketing activity you can produce.  Here is a connection to all of the marketing activities you should be doing.

Surprise. I have found another secret use.  Okay, it is not secret, but it is a good surprise.  As much as I am in the business of getting clients found by the search engines, I have not considered going outside of Google, Yahoo, and now Bing.

Advanced Link Manager Assistant lists 110 search engines.  Most of the reason for this has to do with geography and language.  But, in fact, they do have them all and they update them every day. 

Why is this interesting?  I can see which search engines in the world are indexing which pages of any website.  It either gives great satisfaction showing many indexing each page or great frustration if pages are not indexed.

I have not really been fair to Advanced Link Manager Assistant since I have not covered all the functions.  But then I have other things to do while Advanced Link Manager Assistant and Advanced Web Ranking let me do it.

Another surprise...it has a webcrawler function.  As they describe it, "Website Crawler lets you crawl an entire website or pages until reaching a specific level and provides helpful information about each crawled page.

"The results gathered following the crawl can be exported as Google Sitemap(XML) or Yahoo Sitemap(TXT).

"For each crawled page, Website Crawler provides it's page rank, meta information (title, description, robots, keywords, author), the number of outbound and onsite links, HTTP response and the size of the respective page.

"Website Crawler can help you not only crawl your website and export the results as a sitemap for the main search engines, but also analyze each crawled URL and see if the page meets your optimization requirements. In this way your optimization and marketing efforts will have a positive impact for your website rankings."

For someone in our business, this type of control is essential.  Being able to do it with such ease is a dream.  But one drawback is that this feature is only available in the Enterprise version.

As a disclaimer, I should tell you that the company has offered the software to me for review.  I have not had time to use the software over any longer period of time, so I may have missed something.

Why?  Let me list the reasons…some of the reasons.  There are just too many to list them all.  But here we go just naming the menu headings:
•    View My Links
•    Analyze Links Evolution
•    Analyze Links Text
•    Compare Link Popularity
•    View Search Engine Statistics
•    Find Link Partners
•    Add Referrers
•    Send Link Exchange Requests
•    Generate Link Pages
•    Manage Link Page Layouts

And that is only half of the menu!

Link building is a process…a tedious process.  But it is the most important process you can do for your website, or equal to.  (The other important process I have talked about in other postings.) 

This program is built with that understanding.  This is not some easy-way-out program.  It finds and builds links for your business website in the manner that Google’s guidelines and spider look for.  But the program organizes your work and saves an incredible amount of time because it guides you in a proper fashion.

It then reports to you and helps you schedule your tasks.

But there is more.  I will tell you what I found most handy.  See you tomorrow.

As a disclaimer, I should tell you that the company has offered the software to me for review.  I have not had time to use the software over any longer period of time, so I may have missed something.

You have to think of links as being an indication that your site is so serious and interesting that others want to link to you.  But remember that the only reason other sites would want to link to yours is that there is a connection...a relevancy.  The little robots that look at your links make this judgement, and if they find that there is not relevancy, they will note this and not count that link.  Having enough irrelevant links and you get kicked out of the club.

Link trading impact upon the search engines

The search engines use algorithms to establish ranking of websites.   The algorithms give consideration to the number of sites linking to your website.   There is some logic to how the search engines view number of linked sites.  The more sites with links back gives credibility to content that is relevant to the website.

Software applications for link trading management provides for:

•    Link directory creation
•    Link addition to the directories
•    Link submission request to other sites
•    Request response tracking methods

The first step is to identify a site which you are interested in trading links.   There should be some connection between the sites by way of similar topics or a segment dedicated to your niche.

Tips for link trading

•    Choose compatible or related sites
•    Choose site with good search engine ranking results

Once a site has been identified as acceptable for link trading, a link to the site is then posted on your site.   It may be, however, that the link may not be posted on the other site.   This method is a non-reciprocal link which is more favorable to the search engines.  In other words, sites linking to your site (and your not linking to their site) tells the search engine that your site is quite popular and important.

Once you post the link to your site, you should request a link back be posted for your site.  Making a request for a link without first posting the other company’s link to your site is not good etiquette for link trading and will not end with a link trade normally. You will need to specify in your request for a link-back that, if this is not provided, you will probably remove the link to your site.  If you do not receive a response, you will need to follow up on your request.
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And finally, if you would simply like to read some excellent material on the subject, go to WSIwisdomBook starting at page 93.