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What Can We Do for Your Business? WSI International Business Digital and Internet Marketing Consultancy.
John Danenbarger
John Danenbarger

International Digital Marketing Consulting >Digital Technology Corporate Training >Social Media Strategist

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John Danenbarger
 

Search Engine Optimization: Make Sure Your Company is Visible on Google (Part 6)

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Why is Social Media Marketing Important?

Up until now we’ve heard that content is king. This is even more important as one can now place your content on many social media sites as well.

Content Marketing now moves to video, slideshows, blogs and networking sites like LinkedIn and Facebook. So many more places for people to find your company and brand.

But with the popularity of Social media networking sites, like forums, Facebook and LinkedIn, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business.

Generating Leads Online

Lead generation for most businesses is possible on the Internet. You will be surprised what good relevant content can do for website visibility and lead generation. You will be seen as a resource website and this builds credibility which in turn creates confidence for the visitor to engage with your company.

The Solution

The solution is to think creatively about the types of content you should upload to your website. One of the best ways to come up with content ideas is to do some research and identify other keywords that would help you with writing relevant content.

This is where Search Engine Optimization comes into its own.  It is used to increase your website’s search engine rankings so users can find your products or services easily.

With the addition of Social Media Optimization you can dramatically increase the number of search engine rankings you list in, which in turn will drive more targeted traffic to your website.

Posted by John Danenbarger

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Present Ways for Businesses to be Found Online: Using Word-of-Mouth to Generate Business Leads - Benefits

Benefits of Content Marketing

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Many organizations still rely mainly on traditional marketing tactics that consists mainly of sending interruption messages to your target market. These messages are being ignored or filtered by people who wish to find your marketing messages when they are ready. By incorporating Content Marketing into your marketing mix you can increase sales and profitability and realise many benefits:

• Syndicating your content on various social media sites will encourage conversation about your content and will support any “word of mouth” strategy that your business has.

• Good information encourages people to link to your content thus creating increased referral visitors to your website.

• An additional benefit is that good content can generate many referral links which improves your Google rankings and in-turn increases the number of visitors and online brand visibility.

• Good content reduces your need to use paid advertising as you will continue to attract more qualified visitor traffic, instead of continually having to pay to keep getting more visitors.

• By including social media into your company’s communication strategy you will be able to target and get to the “Generation Y” population that is increasingly becoming more important in the business world.

Below is a screenshot of the number of keyword phrases that visitors entered into Google when arriving at a Flower Shop website that is a client of the author.

Visitors
32,415 visitors using 10,377 different keyword combinations arriving at the website

Posted by John Danenbarger

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Present Ways for Businesses to be Found Online: Using Word-of-Mouth to Generate Business Leads - Credibility

Business-to-Business Credibility Through Optimization of Content

A picture of what you need:

Content

Posted by John Danenbarger

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Present Ways for Businesses to be Found Online: Using Word-of-Mouth to Generate Business Leads - Introduction

In the next few days, I will be presenting a series of articles about Internet Marketing which, if you run a business, you will want to know.

WSI Internet Consultants often come across clients that ask the following questions:

  • How can I use the Internet to generate leads for my business?
  • My business relies on “word of mouth” how can Internet Marketing help?
  • How can social media be used for my business?

 

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Companies want to know how best they can spend their marketing dollars to achieve the growth they require.

The reason they ask these questions is because they don’t have a good understanding of how people are using the Internet to search for information or for the type of information they look for. In addition, many business professionals are unaware of the variety of online channels that their prospective customers use when looking for information.

In this next series, we’ll look at how to get found on the Internet in the new decade:

  • The challenge of getting found on search engines
  • Market drivers that we should be aware of with regards to what people do on the Internet
  • Push vs. Pull marketing
  • Key steps to developing a “Content Marketing” plan to get found online
  • Publishing content that increases customer conversion

 

We will discuss combining content and social media marketing as a way to build trust and credibility which in turn will increase your online leads and profitability.

If you want more detail, don't hesitate to ask.

 

Posted by John Danenbarger

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