.gif){kind=small}
John Danenbarger
Pay-per-click (PPC) or Paid Search Marketing is a form of online advertising where you can attract traffic to your website or landing page via ads hosted on a search engine. Google, Yahoo, MSN or any other search engine you choose to advertise with will display your PPC ad when a keyword query matches your keyword list, or when a content site displays relevant content.
- Immediate Results. Your ad will be visible on the search results page as soon as your PPC campaign with a search engine goes live.
- Cost Control. As an advertiser, you only pay when someone clicks on your ad, not each time it shows up. You can control your spending on each PPC campaign. This is one way to ensure that your marketing plan for different categories of your products or services achieves targeted results. Not to mention, it is an inexpensive and easy way to get search traffic.
- Geographically Targeted. You have the ability to select a particular area or region as the target market by adjusting your PPC campaign settings accordingly.
- Seasonal / Time-specific Marketing Approach. You can actually define ad scheduling; choosing to run your campaign only on the precise days and in fact during the hours you want.
If you would like a better understanding of how to do this economically, contact us.
Comments (0)
Leave a comment...