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John Danenbarger
Introduction
Over the years, marketers have seen a considerable shift in focus in the online realm as the digital world continues to evolve. In the early 90s, the hype was on having a website; everyone wanted be part of the dot-com blitz. Though having an online presence was important, the concept of pay-per-click, search engine optimization and other forms of traditional Internet marketing became critical components to the success of any website.
To no one’s surprise, the world of digital media is shifting again. Now the next big contender is mobile marketing. Often times, the term “mobile marketing” is linked to the idea of sending advertising messages to people’s mobile phones. A few years ago, this might have been the case. But mobile marketing encompasses several techniques; it’s more than just text message marketing. Mobile marketing involves services like mobile websites, social location marketing, SMS and MMS marketing and mobile apps – just to name a few. Think of mobile marketing as the umbrella under which these other mobile services lie, all of which have the potential to help companies bring in new customers and create brand loyalty. (We will elaborate further on these terms throughout this guide.)
In staying at the forefront of the digital space, WSI has created a complete guide for companies like yours to stay educated, learn about the various mobile marketing opportunities out there, choose the opportunities that are right for you, develop a strategy in line with your overall marketing goals and measure the success of each campaign. If your company is interested in learning about the mobile marketing space and ready to embark on leveraging some of the opportunities available, picking up this guide is a step in the right direction.
Tomorrow: The Current State of Moble Marketing
If you would like a complete complementary copy of this strategy guide, send me a note.
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