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John Danenbarger
Set Measurable Goals / Track results & Adjust
Set a measurable goal to your mobile campaign from the start. Do you want a certain number of new customers or a determined number of visits to your web site? Track the response to your mobile campaign and determine if customers are taking advantage of your offers and whether or not you are reaching your goals.
Periodically conduct surveys to find out what your customers like or don’t like about your offers and make adjustments to your campaign if necessary.
You need to know whether the money and time that you are spending is getting a return, but also the return you want. Therefore, don't just look at your figures and hope for the best. See what you can read out of them.
We will help you in the crucial stage. You must not be afraid to try something new and then to compare results...over and over.
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