.gif){kind=small}
John Danenbarger
Before we cover how to make your website information mobile phone friendly, you need to decide if you want to spend the time and money to create such informational platforms. Here is a check list to ask yourself:
- If your budget allows for a mobile site, build one; your prospects and clients will do better with it.
- Use site analytics to determine how much your site is accessed from mobile devices now and this will help to decide whither it's worth building a mobile site and which platform to prioritize.
- Build a mobile site if people do small, quick transactions on your site under time pressure.
- Build a mobile site if people use your stie to communicate with each other.
- Build a mobile site if people come to your site to kill time and browse.
- DO NOT build a mobile site if your full website has a shallow information structure and limited functionality (1 to 4 possible tasks).
One basic thing you must understand. Each smartphone has its own way of showing information. So if you decide to have a mobile marketing site constructed, you need to do your homework on point two above to determine which phones are used most to access your main site today.
Tomorrow I will begin listing the attributes that a mobile website must have to be successful.
Comments (0)
Leave a comment...