.gif){kind=small}
John Danenbarger
Google Analytics serves as a portal to the inner workings of your website. Google Analytics provide more than surface information about your website. Understanding these statistics provides the opportunity to improve your marketability.
There are some key stats which provide insight into how well your website is performing when it comes to Internet marketing. Some questions you should ask include:
• Is my website traffic, increasing, decreasing, or holding its own?
• Is my website of value to visitors?
• Where do my visitors come from and who are they?
• What are my most popular pages?
• What are the exit pages on my site?
• What are the forces driving traffic to my website?
• Do other websites drive traffic to my site?
• What are the keywords that are most effective in driving traffic to my website?
By looking at the page view average along with the time visitors remain on your site, you can identify if your website is providing meaningful information for visitors.
Using map overlay and new visitor stats will allow you to know if your traffic growth is from returning visitors or new visitors.
Look at the stats showing the pages visited most repeatedly. Make sure you provide the best quality content on these pages and incorporate attention grabbers on these pages.Pages with the most exits by visitors should be reviewed. If they are clicking an outbound link and that is what you want them to do, then this indicates your system is working. On the other hand, if you don’t want them to exit this page, perhaps you should look at making the link open in a new tab or window, or simply removing the link and providing high quality content on that particular page.
Paying attention to which traffic sources are providing the most traffic can be beneficial to reduce cost of ineffective ad campaigns. These dollars could be best spent in a more effective traffic building campaign.
A close review of keyword effectiveness can help you build quality content built upon the most effective keywords.
I realize that this is general information. If you want to really understand, go to our wisdom book.
Comments (0)
Leave a comment...