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John Danenbarger
Get The Word Out!
Now that you have your Facebook Page, how can you let people know about it? Here are some different ways to promote your Facebook Page to your customers and start the interaction.
- Send out an email blast to your list letting them know your organization is now on Facebook
- Place a logo on your website that lets your current visitors know that they can follow you on Facebook
- Run a contest or promotion as an incentive to get people to join
- Run a Facebook Ad Campaign targeting your demographics and invite them to join your fan page. Again incentives are great here!
Facebook Events
Take the same scenario and imagine if you had used Facebook to post your event. Remember Facebook was designed to allow information to be passed through easily amongst friends. So this means if a user decides to attend the event on Facebook, a notification will be posted on their wall (page) letting their entire network know they are attending.
So in scenario #1 where you post the event on your website the user gets an email. In scenario #2 the users confirms their attendance but at the same time their entire network now can see this – which might persuade them to attend as well.
From an admin standpoint, the Facebook Events feature allows you to send a direct message to all the guests you had invited, including those who have confirmed their attendance, declined or have not yet decided/responded.
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