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John Danenbarger
Mobile Phone Use with Facebook
- There are more than 100 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
- There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.
Conclusion
The reality is Facebook is not a phase and is here to stay. Businesses need to determine how they can monetize this network if they wish to compete and stay in front of their customers.
Facebook can no longer be seen as the site where college students go to socialize about the latest fashion or party – as statistics show the fastest growing demographics two years ago was those 35 years and older, and today it is woman over 55 (InsiderFacebook.com). In fact, 45% of Facebook’s US audience is now 26 years and older! Businesses need to consider sites like Facebook as part of their marketing mix; otherwise the risks of not being present can actually open the door for competitive or negative brand exposure.
So if you have not already, it’s about time to give your online marketing strategy a facelift by joining Facebook!
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