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John Danenbarger
Protecting Your Brand on Google
Have you ever searched for a company name, brand name or product in a search engine before you made a purchase or decided to do business with that organization? Your online brand is extremely important to monitor and manage. Having one negative listing in the top 10 results of a search engine could be enough to have prospects steer away, leave your existing customers in a state of panic, and damage your brand to the point where business starts to go south.
Did You Know Facebook Has...
- More than 500 million active users
- 50% of active users log on to Facebook in any given day
- More than 35 million users update their status each day
- More than 60 million status updates posted each day
- More than 3 billion photos uploaded to the site each month
- More than 5 billion pieces of content (weblinks, news stories, blog posts, notes, photo albums, etc.) shared each week
- More than 3.5 million events
- More than 3 million active pages on Facebook
- More than 1.5 million local businesses have active pages on Facebook
This is where almost any business online regardless of their product, service or target audience can leverage Facebook. Businesses can use Facebook simply as another landing page to tell visitors about their company. The fact that Facebook is a creditable source, has a high page rank, is updated frequently and has millions of pages and links are all reasons for Google to rank a Facebook Business Page on page one of Google. This is very similar to having your business listing on a site like Wikipedia, which also comes up high in the search results.
Every time you obtain a page one ranking in Google, you push down any of your competitors and negative listings that may be impacting your brand. Combining this strategy with other social sites will allow an organization to dominate page one of Google for your branded term. For example, if a user was to search for the phrase MSNBC, which is a cable news channel in the United States, you can see the areas in yellow to the left that outline social media channels such as Wikipedia, Twitter and Blogs that MSNBC is leveraging as well as their Facebook Page in green.
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