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John Danenbarger
Why Businesses Should Promote Themselves On Facebook
With the launch of social sites such as YouTube in 2005 and Twitter in 2006, there was no doubt that these sites were changing the way users interacted online. Businesses began to realize that in order to remain competitive and reach out to their customers, they must start engaging in the tools and networks where their audiences are spending a lot of their time. To date there are more than 1.5 million local businesses that have active pages on Facebook.
What would it mean to an organization if they had customers talking about their products and services to their friends? What would be the value of reaching out to customers to tell them about your new services or promotions? What would be the ROI on having your brand exposed and built on social sites like Facebook? These are the questions that businesses began to ask themselves – the challenge was exactly how can an organization start to monetize Facebook for business purposes.
Facebook is not for every business, and most organizations will use Facebook in different ways. First you need to determine if your target audience, your customers, your clients or prospects are even on Facebook. Whether you are B2B or B2C, Facebook can be a platform, which your organization can leverage. Here are some of the different reasons why most businesses should start to engage themselves on Facebook if they have not already.
Protecting Your Brand on Facebook
One of the biggest fears that organizations have about connecting on Facebook is if people start to talk negatively about them. Why open up a can of worms where people all over the world can have an open conversation, right? The reality is, anyone can create a Facebook Page about your company, or start a blog, or upload a video to YouTube etc. If businesses do not start the conversation, they leave the control up to their customers who might be frustrated, or even competitors that simply want to damage the company’s brand. Have a look below at some of the Facebook Fan Pages dedicated to companies in a negative way.
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