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John Danenbarger
Building a website is not difficult. Attracting traffic is difficult, but making sure your site sells effectively can be more challenging.
The number of online business owners that do not pay attention to their website statistics is concerning. The statistics provide valuable information about the traffic to your site. You can find out who the traffic is, where they come from, and how they connected to your site. Without this valuable information a business owner is only making a guess about their sites effectiveness for sales.
Providing easy solutions for your visitors improves your site selling ability. Review your site to see how difficult it is to locate and purchase products. If you find you have to click through several pages to get the product located and purchased, you will want to make adjustments to your site to make the process simpler.
Do your advertisements link to your home page? Advertisements for products or services should link directly to the specific service or product page rather than the home page.
Check for the load time of your site. You want the load time to be as minimal as possible. Not all customers are going to have high speed Internet, so you will need to test the loading time for even a 56K modem. Remember sites with lots of graphics tend to take much longer to load than site with fewer graphics. What will it matter how cool your site looks if you never get the visitor because it takes to long to load the site.
These are just a few basic checks for finding out how your site sells. Making the recommended adjustments can lead to your successful online business. But it may not be enough. Our free wisdom book will give you much more detail.
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