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John Danenbarger
Which communication best drives traffic for online retailers? Social Media has received a lot of positive reports for driving traffic to online retailers. Is it a valid assumption that social media is effectively driving traffic or is there yet a better way to drive your website traffic?
Recent reports have indicated that social media may not be the most effective method to increase your website traffic. In fact, these same reports indicate that Email promotions produce about 10% of the traffic to retailers online. The highest results were received by search engine results coming in at 13% of online retailer traffic coming from basic search engine results.
Yes, it appears your efforts to obtain best search engine rankings continues to pay off with increased traffic. It is also a good probability that efforts to freshen up your email promotions could be most valuable for the online marketer.
Social media is reported at the lowest for traffic building at a meager 3%. Your efforts to build your brand and to promote your website continue to produce a high volume of visitors. Approximately 46% of site visitors are generated in this manner.
Sixty-two percent of target markets desire to be contacted by way of email. Allowing customers to sign up for email marketing could be beneficial since it is a highly requested method of communication within the market.
Social media takes a back seat to email marketing and search engine ranking efforts for promotional marketing efforts. At the same time, I stress that social media marketing should be added to your email marketing and website optimization.
Social media may be still gaining in popularity as a communication tool among friends and family, and, if your target market is there, social media is important, but website traffic generation is more directed and effective with search engine ranking strategies and email marketingefforts.
Establishing your marketing plan by methods requested by your target market can result in higher conversion rates and more satisfied customers.
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