Take notice of the latest smartphone application to hit the stage! Released in the U.S some weeks ago – and more recently launched in Canada – Facebook Deals aims to connect consumers to discounts offered at nearby businesses. Subsequently, the application also allows businesses to actively insert themselves into their customers’ Facebook conversations.

While the service is limited to iPhone and Android users at the moment, it will eventually be extended to all cell phones. Inevitably,  all small businesses across North America will be able to create a Facebook Deal and actively leverage mobile marketing techniques. This is definitely a tool to keep your eye on as more and more businesses adopt it into their advertising strategy.

How does Facebook Deal Work?

Through the Facebook application, Places, users first identify their location. Facebook Deals then notifies the user of the discounts that are available in the immediate vicinity.

Facebook Deals are only delivered to Facebook users who have indicated they “like” a particular business. They can then pass the deal on to their friends, thereby creating online word-of-mouth promotion for the company.

Several major retailers have already jumped onboard this mobile marketing strategy, some of which include Indigo, Telus, and H&M. It’s only a matter of time until small businesses also start to create their own Facebook Deals.  Let us help you make Facebook work for you.

Wisdom Book

If you don’t know about our free Wisdom Book, then you have not been paying attention.  It is available on our website to view on your computer, but you can also view it on your mobile device.

Type the URL http://bit.ly/WSIwisdomBook into a Browser on Your SmartPhone or Tablet.  Because it is a bit.ly, I am curious to know if it works for you.  If not, PLEASE let me know.